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At Creative, innovating is in our DNA. We pride ourselves on pioneering the latest generation of cutting technology. Our constant drive to iterate and improve our technology enables us to provide our customers with the best quality at the lowest cost. To create meaningful innovation, we follow a 5-gate process to “manage innovation”.


ISBM for HDPE - Emerging Innovative Technology

Technology change: EBM to ISBM
Resin change: PET to HDPE

Developing HDPE Bottles using ISBM Technology in place of conventional EBM technology, enabled us to achieve the following benefits while maintaining comparable product performance

  • Reduce product weight by 10%-20%, thereby reduce raw material usage
  • Minimize energy used
  • Lower costs